Open to work · Immediate joiner

Hello, I'm

Puneeth Kumar A R — Performance Marketing Specialist in Mangaluru

Performance Marketing Specialist

I scale paid media up to ₹30L/month across Google, Meta, LinkedIn & YouTube — driving B2C acquisition and B2B lead generation, with AI-powered workflows that cut CAC and push ROAS. Available to join immediately.

Contact Me Download CV
80% CAC Reduction
260x+ Peak ROAS
₹30L Monthly Budget Managed
6 Paid Channels
Puneeth Kumar A R, Performance Marketing Specialist
3.6+ Years
Experience
260x+Peak ROAS
Puneeth Kumar A R on the beach in Mangaluru

About me

I turn ad budgets into revenue engines

Data-driven Performance Marketing Specialist with 3.6+ years of experience managing paid media budgets of up to ₹30L/month across Google Search, Display, YouTube, Meta (Facebook & Instagram) and LinkedIn — driving B2C acquisition at scale and B2B lead generation with free-trial campaigns. I combine rigorous campaign optimization with LLM-powered workflows (Claude, Manus, custom AI integrations) to accelerate reporting, creative iteration and funnel analysis, backed by end-to-end conversion tracking and tight sales–marketing alignment on lead quality and pipeline contribution. Immediate joiner, open to remote / hybrid roles in Bangalore and Mangaluru.

  • Paid media up to ₹30L/month
  • 80% CAC reduction
  • 260x+ peak ROAS
  • B2C & B2B lead generation
  • GA4 & GTM conversion tracking
  • AI-powered marketing workflows
Download CV

Contact Now

arpuneethkumar@gmail.com +91 97409 13107

Location

Mangaluru, India Remote / hybrid — Bangalore & Mangaluru

Social Media

Find me online

What I do

AI & Growth Workflows

01

Claude-Powered Creative Workflows

Ad copy generation, variant testing and campaign brief drafting at 3–5x the speed of manual workflows.

02

Manus & Custom AI Agents

Automated competitor teardowns, audience research, landing page audits and funnel diagnostics.

03

Prompt Engineering for Marketing Ops

Scaled ad copy variations, email sequences, landing page copy and WhatsApp/email flows.

04

AI-Assisted Reporting & Anomaly Detection

Weekly funnel insights, pacing alerts and performance narratives integrated with GA4 and CRM.

05

Marketing Stack Integration

Connected AI tools with CRM, WhatsApp automation and email platforms for lead qualification, scoring and nurture.

What I bring

Core Competencies

Paid Media & Budget Allocation

₹30L+/month across Google, Meta, LinkedIn, YouTube.

B2C Performance Marketing

Meta, YouTube and Search campaigns for high-volume lead and enquiry generation, creative testing, landing page CRO.

B2B Demand Generation

LinkedIn Ads (job-title, company-size and industry targeting), intent-based search, ABM-style retargeting, lead nurture.

SaaS Funnel Metrics

Demo requests, free trials and signups, MQL→SQL conversion, cost per qualified lead, pipeline-influenced ROAS.

Full-Funnel Attribution & Tracking

GA4, GTM — CSS selectors, DOM triggers, custom events.

CAC Optimization & ROAS Scaling

Funnel quality analysis and continuous cost reduction.

Campaign Structuring

Audience segmentation, bidding strategies, full-funnel messaging.

A/B & Creative Testing

Creative testing and landing page optimization.

Sales & CRM Alignment

Lead scoring, MQL/SQL definitions, CRM lifecycle management, sales feedback loops.

Creative Design Support

Canva ad creatives, landing page visuals, campaign assets.

SEO Fundamentals

Technical audits, on-page optimization, keyword research.

My story

Career Journey, 2022 – 2026

From closing deals on the showroom floor to running ₹30L/month paid media programs — a sales-first view of marketing that keeps every campaign tied to pipeline.

3.6+ years Performance marketing & sales
Download CV
Oct 2023 – Nov 2026

Performance Marketing Specialist

Rohan Corporation · Mangaluru, India

  • Managed and optimized monthly paid media budgets of up to ₹30L across Google Search, Display, YouTube, Meta (Facebook & Instagram) and LinkedIn Ads — handling channel strategy, budget allocation and performance reporting.
  • Drove B2C acquisition through Meta, YouTube and Search campaigns — audience refinement, creative testing and landing page optimization, reducing Customer Acquisition Cost (CAC) by up to 80%.
  • Achieved peak ROAS of 260x+ on optimized brand-intent search campaigns through continuous keyword refinement, creative testing and landing page improvements.
  • Ran B2B lead-generation programs on LinkedIn and Google Search targeting C-suite executives and senior leadership at coworking spaces, optimizing toward sales-qualified leads rather than form fills.
  • Defined MQL/SQL criteria with the sales team and fed CRM conversion data back into audience and bidding decisions, improving lead-to-opportunity rate.
  • Implemented advanced conversion tracking via Google Tag Manager — CSS selectors, DOM-based triggers and custom event tracking to capture multi-step user journeys.
  • Built structured campaign frameworks with audience segmentation, bidding strategies and funnel-aligned messaging across search, social and video channels.
  • Supported the marketing team with creative design using Canva — ad creatives, landing page visuals, social media assets and campaign collateral.
  • Delivered weekly and monthly performance reports covering funnel performance, lead quality, cost per SQL, pipeline contribution and ROI.
  • Supported SEO initiatives including keyword research, on-page optimization and alignment of paid traffic with organic search performance.
Jul 2023 – Oct 2023

Marketing Intern – Digital Performance

Marketing Panther · Remote

  • Assisted in execution and optimization of paid search and paid social campaigns across multiple B2C and B2B client accounts.
  • Managed paid search and LinkedIn campaigns for a SaaS client, driving demo bookings and free-trial signups.
  • Conducted keyword research, competitor analysis and on-page SEO audits to inform campaign briefs.
  • Supported creative production — ad copy drafts, Canva-based visuals and landing page inputs for client campaigns.
  • Contributed to campaign reporting and performance analysis across client accounts.
Sep 2022 – Apr 2023

Sales Consultant

Advaith Motors Pvt Ltd · Mangaluru, India

  • Managed CRM pipelines and lead lifecycle tracking across the full sales funnel — from enquiry to conversion.
  • Handled B2C walk-in and inbound sales alongside enterprise and fleet (B2B) accounts — product demos, objection handling, test drives and closure.
  • Navigated multi-stakeholder deals and longer sales cycles — experience now applied to B2B funnel strategy and lead qualification.
  • Built strong understanding of B2C and enterprise buyer behavior, pricing objections and conversion drivers — transferable to funnel strategy and landing page messaging.

My toolbox

Tools & Platforms

Paid Advertising

Google Ads (Search, Display, YouTube)Meta Ads (Facebook, Instagram)LinkedIn Campaign Manager

AI & Automation

ClaudeManusPrompt EngineeringCustom AI Integrations

Analytics & Tracking

Google Analytics 4Google Tag ManagerHotjarMicrosoft Clarity

B2B & SaaS Stack

ApolloSalesHandyLushaCustom tools

SEO & Research

SEMrushScreaming FrogUbersuggestGoogle Business Profile

CRM & Prospecting

MetroLeadsLeadRATPrivyr

Landing Pages & CMS

Swipe PagesClickFunnelsWordPress

Messaging & Email

AiSensyWATIBrevoWhatsApp Community Building

IVR & Call Tracking

Airtel IQ

API Testing

Postman

Creative & Design

CanvaBasic HTML / CSS / JavaScript

Learning

Education & Certifications

2022 – 2026

Master's in Mass Communication & Journalism (Correspondence)

IGNOU, Delhi

2023

Digital Marketing Certification

Digital Academy, Mangalore

2019 – 2022

Bachelor of Arts in Journalism

SDM College, Ujire

Ready to scale your paid growth?

Lower CAC, higher ROAS and leads your sales team actually wants.

Let's Talk Download CV

Get in touch

Let's Talk Growth

Hiring for a performance marketing role, or need help scaling paid media? Send a message — I usually reply within a day.

Send a message