Welcome to my world

Hi, I'm Puneeth Kumar A R

Performance Marketing Analyst

I scale paid media up to ₹30L/month across Google, Meta, LinkedIn & YouTube — pairing sharp campaign optimization with AI-powered workflows to cut CAC and push ROAS.

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Best skill on

Google AdsMeta AdsLinkedIn AdsAnalyticsTracking

3+ Years
Experience

80% CAC Reduction

260x+ Peak ROAS

₹30L Monthly Budget Managed

6 Paid Channels

Get to know me

About

Data-driven Performance Marketing Analyst with 3+ years of hands-on experience managing paid media budgets up to ₹30L/month across 6 channels — Google Search, Display, YouTube, Meta (Facebook & Instagram), and LinkedIn. I pair rigorous campaign optimization with LLM-powered workflows (Claude, Manus, custom AI integrations) to accelerate reporting, creative iteration, and funnel analysis.

Proven track record of 80% CAC reduction and peak ROAS of 260x+, backed by end-to-end conversion tracking. Comfortable across the full marketing stack — from paid media execution to creative design support, sales-marketing alignment, and CRM collaboration.

80% CAC reduction & 260x+ ROAS
₹30L/month across 6 paid channels
AI-powered reporting & creative workflows
Remote / hybrid — Bangalore & Mangaluru

Download Resume

AI-Powered Growth

AI & Growth Workflows

Claude-Powered Creative Workflows

Ad copy generation, variant testing, and campaign brief drafting at 3–5x the speed of manual workflows.

Manus & Custom AI Agents

Automated competitor teardowns, audience research, landing page audits, and funnel diagnostics.

Prompt Engineering for Marketing Ops

Scaled ad copy variations, email sequences, landing page copy, and WhatsApp/email flows.

AI-Assisted Reporting & Anomaly Detection

Weekly funnel insights, pacing alerts, and performance narratives integrated with GA4 and CRM.

Marketing Stack Integration

Connected AI tools with CRM, WhatsApp automation, and email platforms for lead qualification, scoring, and nurture.

What I bring

Core Competencies

Paid Media & Budget Allocation

₹30L+/month across Google, Meta, LinkedIn, YouTube.

Full-Funnel Attribution & Tracking

GA4, GTM — CSS selectors, DOM triggers, custom events.

CAC Optimization & ROAS Scaling

Funnel quality analysis and continuous cost reduction.

Campaign Structuring

Audience segmentation, bidding strategies, full-funnel messaging.

A/B & Creative Testing

Landing page optimization and creative iteration.

B2B Lead Generation

LinkedIn Ads, intent-based targeting, lead nurture.

Creative Design Support

Canva ad creatives, landing page visuals, campaign assets.

Sales & CRM Alignment

Lead handoff, sales feedback loops, CRM lifecycle management.

SEO Fundamentals

Technical audits, on-page optimization, keyword research.

Experience

Performance Marketing Specialist @ Rohan Corporation

Oct 2023 – Present • Mangaluru, India

Managed and optimized monthly paid media budgets up to ₹30L across Google Search, Display, YouTube, Meta, and LinkedIn Ads — channel strategy, budget allocation, and performance reporting.
Reduced Customer Acquisition Cost (CAC) by up to 80% through audience refinement, landing page optimization, and continuous creative testing.
Implemented advanced conversion tracking via Google Tag Manager — CSS selectors, DOM-based triggers, and custom event tracking to capture multi-step user journeys.
Launched and optimized LinkedIn Ads programs for B2B lead generation, brand awareness, and high-intent targeting.
Achieved peak ROAS of 260x+ on optimized brand-intent search campaigns through keyword refinement, creative testing, and landing page improvements.
Supported the marketing team with Canva creative design, collaborated with sales on CRM handoffs, and delivered weekly/monthly performance reports.

Marketing Intern – Digital Performance @ Marketing Panther

Jul 2023 – Oct 2023 • Remote

Assisted execution and optimization of paid search and paid social campaigns across multiple client accounts.
Conducted keyword research, competitor analysis, and on-page SEO audits to inform campaign briefs.
Supported creative production — ad copy drafts, Canva visuals, and landing page inputs.
Contributed to campaign reporting and performance analysis across client accounts.

Sales Consultant @ Advaith Motors Pvt Ltd

Sep 2022 – Apr 2023 • Mangaluru, India

Managed CRM pipelines and lead lifecycle tracking across the full sales funnel — from enquiry to conversion.
Handled end-to-end sales conversations — product demos, objection handling, test drives, and closure.
Supported sales funnel optimization and customer journey analysis, now informing campaign structuring.
Built strong understanding of enterprise and B2C buyer behavior, pricing objections, and conversion drivers.

My toolbox

Tools & Platforms

Paid Advertising

Google Ads Meta Ads LinkedIn Ads YouTube Ads

AI & Automation

Claude Manus Prompt Engineering Custom AI Integrations

Analytics & Tracking

Google Analytics 4 Google Tag Manager Hotjar Microsoft Clarity

SEO & Research

SEMrush Screaming Frog Ubersuggest Google Business Profile

CRM & Prospecting

MeritoLeads LeadRAT Privyr SalesHandy Apollo

Landing & CMS

Swipe Pages ClickFunnels WordPress

Messaging & Email

AiSensy WATI Brevo WhatsApp

Creative & Design

Canva HTML / CSS / JS

Education & Certifications

2022 – 2026

Master's in Mass Communication & Journalism

IGNOU, Delhi

2023

Digital Marketing Certification

Digital Academy, Mangalore

2019 – 2022

Bachelor of Arts in Journalism

SDM College, Ujire

Get in touch

Let's talk growth

Send a message

I usually reply within a day.

Open to Analyst, Specialist & Senior Analyst roles — remote or hybrid across Bangalore and Mangaluru.